Entity and Brand AEO: become a business AI engines recognise by name.
AI engines think in entities. They want to know that your brand is a real, verifiable organisation with a clear identity, consistent signals across the web, and a genuine presence in your industry. These 7 free AEO guides show you how to build the entity signals that make AI engines confident enough to cite you.
All Entity and Brand AEO guides
7 guidesWhat is entity SEO and why does it matter for AI search?
AI engines think in entities, not keywords. Here's what entity SEO means, why it's even more important for AEO than it is for traditional SEO, and where to start.
How to write an About page that AI engines understand
Your About page is one of the most important entity signals on your site. Here's how to write it so AI engines can extract a clear, accurate picture of who you are.
How to build brand authority that AI engines recognise
Brand authority for AEO isn't just about backlinks. It's about consistent identity signals across your site, your profiles, and the wider web. Here's how to build them.
What is a knowledge panel and how do you get one?
A Google Knowledge Panel is a strong signal that your brand is a recognised entity. Here's what they are, how they're generated, and what you can do to encourage one.
How to connect your brand to trusted external sources
External citations from credible sources tell AI engines your brand is real and recognised. Here's how to build those connections strategically for better AEO.
Why your NAP details matter for local AEO
Name, Address, Phone. For local businesses, consistent NAP details across every directory, profile, and page are one of the strongest entity signals you have.
How to use social profiles to strengthen your entity signals
Social profiles aren't just for marketing. Maintained, consistent profiles across key platforms are part of the entity picture AI engines build around your brand.
Caijo checks how strongly AI engines recognise your brand as a verified entity and tells you what's missing.
Entity signals are some of the most impactful and most overlooked factors in AEO. CaijoBot checks your Organisation schema for completeness and consistency, scans for sameAs link mismatches between your schema and your actual profiles, flags missing About page signals, and scores how clearly your brand identity comes across to AI engines reading your site for the first time. Free users see the entity score. PRO+ and AGENCY users get the full audit with specific gaps identified and a prioritised fix list.
Frequently asked questions about entity and brand and AEO
Explore other AEO topics
All 49 guidesFAQ schema, Article schema, Person schema, Organisation schema. The markup layer that tells AI engines what your content is and who stands behind it.
Crawlability, page speed, HTTPS, canonical tags, and sitemaps. The technical AEO foundations AI engines need before they'll trust anything else on your site.
How to format, structure, and write content so AI engines can extract clean answers from it. Headlines, introductions, lists, tables, and word count all affect your AEO score.
E-E-A-T, author bios, backlinks, reviews, and legal pages. AI engines look for credibility signals before they'll cite you. Here's how to build them for better AEO.
Topic clusters, content gaps, internal linking, and semantic search. AI engines reward sites that cover a subject thoroughly. These AEO guides show you how.
Content decay is real. AI engines track whether your content is current and maintained. These AEO guides cover how to audit, update, and keep content earning citations.