See exactly who is beating you in AI search and why.
Compare runs CaijoBot across your domain and up to nine competitors simultaneously. Every domain gets scored on the identical 100-point model. You see the full league table, the category-level gaps, and exactly which fixes close the distance fastest.
Why Compare Matters
Your competitors may already be ahead. You need to know.
Your AEO score tells you how your site is configured. It does not tell you how that compares to the brands competing for the same AI citations. The gap between your score and the leader's score is the number that actually matters.
AI engines are already deciding which brands to cite for queries in your category. Those decisions are based on which sites are best configured right now. Your competitors are either working on this or they are not. Either way, you need to know where you stand before you can make an informed decision.
Most sites we scan are 15 to 25 points behind their nearest competitor on Structured Data alone. Structured Data is the highest-weighted category in the Caijo score at 20 points. A competitor with Organisation schema, FAQPage markup, and correctly implemented BreadcrumbList is already 8 to 12 points ahead on that category alone.
Without competitor data, you are optimising against an abstract ideal. With it, you are optimising against an actual score on an actual site. The difference is that competitor-informed optimisation tells you which specific fixes close the specific gap between you and the specific brand you are actually competing with. That is a fundamentally different level of precision.
A brand scans their site, scores 71/100, feels reasonably confident. They add their top three competitors and discover the category leader is at 84. The gap is 13 points. It lives almost entirely in Structured Data and Entity Clarity. Both are fixable in a single focused afternoon. They never would have known without the comparison.
How It Works
Four steps from your domain to the full league table.
Run a standard Caijo scan on your domain. CaijoBot crawls your pages, extracts every AEO signal, and calculates your 100-point score across all seven categories.
Enter up to 3 competitor domains on PRO+ or up to 9 on AGENCY. These can be any domain, in any industry, anywhere in the world.
CaijoBot runs the same rigorous crawl on every competitor domain. No estimated scores, no assumptions. Every domain is crawled fresh using the same browser profile and the same scoring model.
See the full ranked league table with scores and category breakdowns side by side. Quick wins panel shows which fixes close the gap to the leader fastest.
The League Table
This is what the data looks like.
Five domains. One scan. Every category visible at a glance. The table below is a live HTML/CSS example of exactly what Compare produces inside the Caijo app.
This is a demonstration table showing example data. Your actual results will reflect real crawl data from CaijoBot.
Category-Level Breakdown
Total score hides where you are actually losing.
A brand can be 16 points behind the leader overall but only 3 points behind on five of the seven categories, with the entire gap concentrated in Structured Data. That is a very different problem from a brand that is 16 points behind evenly distributed across all categories.
The category breakdown tells you which specific fights you are in, which ones you are winning, and which one single fix would have the most impact on closing the overall gap. That precision is what makes Compare a tool for action, not just awareness.
Structured Data: 9/20 vs leader's 19/20. A 10-point gap in the highest-weighted category. Missing Organisation, FAQPage, and BreadcrumbList schema. Fixing this alone closes half the overall gap to first place.
Entity Clarity: 13/15, beating the leader (12/15). Your brand entity signals are stronger. This is a moat worth protecting. Do not let it slip.
Topical Depth: 6/10 vs leader's 8/10. Two points recoverable by adding supporting content and improving internal links. A half-day of content work.
What You Discover
Four things every Compare scan reveals.
Not who ranks well in Google. Not who has the biggest marketing budget. Who has the best-configured site for AI engine citations right now. These are sometimes the same brands and sometimes completely different. The category leader in AEO terms is not always the brand with the highest domain authority. A well-structured smaller site frequently outscores a large, technically neglected one.
Category-level comparison makes priority obvious. If you are 10 points behind the leader on Structured Data and only 1 point behind on everything else, you have one job. The quick wins panel reinforces this by ordering the fixes that would close the gap to the leader fastest. You spend time on the thing that actually moves the number rather than optimising what is already good.
Just as important as finding where you are behind is finding where you are ahead. If your Entity Clarity score beats the category leader, that is a moat. It means your brand signals are stronger. It is worth understanding what is driving that advantage and making sure it does not erode as competitors improve. The comparison shows you both gaps and leads.
Running regular comparative scans over time, which AGENCY's scheduled rescan feature handles automatically, shows you whether competitors are actively improving their AEO scores. A competitor whose score jumps 8 points between your last scan and this one is working on this. A competitor whose score has not moved in three months is not. Both are strategically important pieces of information.
The full Competitor Comparison section from the Reports page in the app, showing the league table with real domain names (can be obscured), category score bars, and the quick wins panel at the bottom highlighting the fixes that would close the gap to the leader. This is the hero product shot for this page.
Compare connects to CiteReady
Once you know the gap, CiteReady closes it.
Structural gaps close with fixes. Content gaps close with CiteReady. When Compare tells you a competitor is beating you on Content Structure, CiteReady identifies the specific questions your Key Pages are not answering and generates the passages that close that gap.
The workflow is a loop, not a one-time event. Compare tells you where you stand. CiteReady improves your content. You rescan. The scores change. You compare again. Each cycle narrows the gap and shows you the next priority.
AGENCY users with scheduled rescans run this loop automatically. The comparison updates every month without manual intervention. When a competitor improves, you see it immediately. When your fixes move you up the table, that is visible too.
See How CiteReady WorksCompare scan identifies a 10-point Structured Data gap vs the leader
Fix instructions show the specific schema to add. You implement them.
CiteReady identifies content gaps on your Key Pages and generates the passages to close them
Rescan. Your rank moves up. Repeat with the next gap.
Compare by Plan
How many competitors can you compare?
Compare is available on PRO+ and AGENCY. The difference is the number of competitor domains per scan and the depth of each crawl.
- Your own domain scan included
- Full 100-point AEO score
- Competitor comparison not available
- Up to 50 pages per competitor scan
- Full category-level breakdown
- Quick wins panel vs the leader
- Score history to track improvement
- Up to 100 pages per competitor scan
- Full league table for client reports
- Included in white-label PDF exports
- Auto-updated by scheduled rescans
Compare all plan features · First 100 PRO+ subscribers at $29/month locked for life · See early bird terms
Questions About Compare
Everything you need to know.
Does CaijoBot actually crawl competitor sites in real time?
Yes. CaijoBot crawls every competitor domain fresh at the time of your scan. There is no cached data, no pre-existing database of domain scores, and no estimated scores based on domain authority or other proxy signals. Every domain in your comparison is crawled using the same browser profile, the same scoring model, and the same methodology as your own site.
This means two things. First, the scores are genuinely comparable because they were calculated by the same process on the same day. Second, the results reflect the current state of each site rather than a historical average. If a competitor made significant changes last week, your next scan will show the updated score.
Can I compare against brands in a different industry?
Yes. You can add any domain to a comparison scan regardless of industry, geography, or size. The comparison is based purely on the AEO signals CaijoBot finds on each site. AEO scoring does not depend on topical relevance between domains, only on the structural and content signals that AI engines use to understand and trust any site.
Cross-industry comparisons are actually useful for establishing benchmark scores. If you want to understand what a genuinely well-configured site looks like in absolute terms rather than relative to your direct competitors, comparing against a brand known for technical excellence gives you a calibration point. Agencies sometimes do this to show clients what the ceiling looks like before starting an AEO programme.
What if a competitor site blocks crawlers?
CaijoBot uses realistic browser fingerprinting, rotated browser profiles, and standard crawl headers that identify it as a legitimate web crawler. Most sites that block crawlers do so using robots.txt directives or aggressive bot detection. CaijoBot respects robots.txt. If a competitor's robots.txt explicitly blocks all crawlers, CaijoBot will not crawl those pages and the scan will reflect whatever is publicly accessible.
In practice, very few business websites actively block legitimate crawlers. Those that do are inadvertently also blocking AI engine crawlers, which means their AEO scores would reflect that restriction. A site that blocks AI crawlers will score poorly on Technical Accessibility regardless of what their other pages look like. The comparison result would accurately reflect that self-imposed limitation.
If CaijoBot encounters a crawl failure on a competitor domain, your scan results will show the reason clearly: HTTP error code, robots block, or access restriction. You will never receive a fabricated score for a domain that could not be crawled.
How often should I run a comparison scan?
Monthly is the right cadence for most brands and agencies. AEO scores change when sites change, and most sites do not change fast enough for weekly comparisons to show meaningful movement. Monthly gives you a clear trend line without overwhelming you with data that shows no change.
Run a comparison whenever you make a significant batch of AEO changes to your own site. Before the changes, the comparison shows your gap. After, it shows whether the changes closed it. That before/after framing is genuinely useful for reporting to stakeholders or clients.
AGENCY users can set up scheduled automatic rescans so the comparison updates without any manual work. Monthly scheduled rescans on each client domain mean you always have a current competitive picture without having to remember to scan. Score history tracks the movement over time automatically.
Does Compare work on the Free plan?
No. Competitor comparison requires PRO+ or AGENCY. Free users get their own domain scan with the full 100-point score and category breakdown, but the competitor comparison feature, which requires additional crawls for each competitor domain, is a paid feature.
The practical reason is that each competitor domain in a comparison scan requires CaijoBot to run the same full crawl it would run on your own domain. Adding nine competitor domains to a scan is equivalent to running ten full scans. That resource cost is reflected in the plan structure rather than in a per-scan charge.
PRO+ gives you three competitor domains per scan at $39/month, which is a meaningful competitive intelligence capability at a price most individual brand owners can justify. AGENCY at nine domains per scan is designed for agencies running competitive audits as part of a client service.
Can I change which competitors I compare against between scans?
Yes. You can add, swap, or remove competitor domains on every scan. There is no commitment to a fixed competitor set. This is useful for agencies who want to run different competitive analyses for different purposes: core competitors one month, aspirational benchmarks the next, a new entrant to the market the month after that.
For ongoing monitoring of a consistent competitive set, you can add the same competitors each time or use scheduled rescans on AGENCY which will automatically re-crawl the same domains on your chosen schedule. Score history tracks changes on your own domain across scans regardless of which competitors you included in each one.